3.25.2008

Sponsor Spotlight & Promo Tactics

So, that lovely little blog, Modish, has advertising opportunities where you can buy a spot for an ad as well as be included in the Modish Sponsor Spotlight. The wonderful Jena put up the Sponsor Spotlight: Simply Wired today. I like how she went with the pink theme! I've been loving that color lately. I'm hoping it will drive some traffic to my Etsy storefront.

In other news, have you heard about Indiepublic? I was sad to hear that it is for sale, but I hope a wonderful buyer will snag it up! I have an ad on their site, too--at a pretty reasonable rate, to boot.

That brings me to a recent discussion on Etsy about marketing/promoting/advertising, posted by littleputbooks. She asked about the "free" promotion activities that we all participate in, and whether or not they're worth it...and whether or not we're all chasing our tails. I have to say that when I first started hanging out in the Etsy community back in June, I hung out a LOT in the Forums. And I mean a LOT. And then when I set up my shop in October I STILL hung out in the Forums, and then I joined things like Indiepublic, Everything Skwiggle, and Talent Database. I already had my Flickr account set up, so I hung out there quite a bit as well. I also set up Simply Wired Custom Jewelry: The Blog. It was quite a bit of work, but I didn't mind.

Then I started realizing that I'd need to back off a little bit for several reasons:

  1. I wasn't creating enough. Too much of my focus was being spent on marketing.

  2. I think I really was running around in circles and chasing my tail.

  3. When the holidays came I was really busy filling orders, and I realized that it was much more fun than doing all of these promotional activities.

My solution was to change my marketing plan and determine what activities to focus on. Aside from shifting focus to creating more inventory and working on metalsmithing techniques, I've narrowed my marketing plan down to the following:

  1. Relist often. Very often. With the amount of new sellers, as well as how saturated the jewelry category is, I've found I can afford to relist about 6-10 times a day.

  2. Keep the blog. I like to write, and I like to read other blogs.

  3. Keep my Flickr account. I like to post pictures and I like to look at other people's work. What's nice about Flickr is that you're not really allowed to blatantly promote, so it kinda keeps the community focused on giving feedback to others without saying "look at me!! look at me!!" I dig it.

  4. Continue to be a volunteer for The Etsy Mini Blog. It's a beautiful site that promotes Etsy sellers and their products, all conveniently placed in one location. It's like a high-end shopping guide! And yes, I'll plug it here--it's free to join, and yes, it's free promotion for your shop. So, go there now and join--it's fast and easy.

  5. Use paid advertising if the budget allows. I use Project Wonderful and I've paid for spots on Modish as well as Indiepublic. I will probably rotate the sites I choose to place my ads on, but the effort is low and it does increase traffic.

So what will become of this new plan? I don't know...but does anyone? For every single seller there will always be a different strategy depending on your product, your market, and of course--your budget. My sales haven't been through the roof, but my views have increased significantly. I have also been featured in a Treasury at least once a week for the past couple of months, which is very flattering (thank you, beautiful Etsy Treasury Curators!), and Paint It Pomegranate made it to the front page. Wheeeeeeee!

Looking forward, I'm excited to be creating more than sitting in front of my computer. I'm interested in re-examining my goals and seeing where I am versus where I thought I'd be at this point. We shall see...

5 comments:

High Desert Diva said...

Sounds like you've got it figured out!

Congrats on all the (well deserved) treasury spots

Caroline said...

I'd love to know how the paid advertising works for you! I'm looking into the same things for my shops.

Rosebud Collection said...

I think goals are great..they keep you focused.

Dancing Monkey Jewelry said...

What a great post - there was some useful information that I hadn't considered. Thanks.

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